The truth about water in skin care products

Water in skin care products…how effective can it really be? You might get a few sceptical looks when using water-based skin care products, or maybe you’re sceptical yourself. Surely water dilutes the active ingredients, making them less effective?

If you’ve ever looked at the ingredients list of our natural-based skin care products, you’ve probably noticed that ‘water’ is included in most of them – and that our Mists and Activating Water Essence are both water-based. And it’s with good reason. Water actually enhances the active ingredients in skin care products, making them even more effective. Here’s everything you need to know about water-based skin care, and how to incorporate it into your skin care ritual.

What is water-based skin care?

Water-based skin care is any product – cleanser, moisturiser, essence, serum or mist – that uses water as its base ingredient, rather than oil.

What are the benefits of water-based skin care?

1. They’re deeply hydrating. Skin absorbs water faster than it does oil. Products with a water base can penetrate skin more deeply than those that are oil-based and do so without disrupting the skin’s natural moisture barrier. Our bodies are about 60% water, so by adding more water into our rituals, we’re helping to hydrate our skin and maintain optimal cellular functioning.

2. They’re suitable for most skin types. Depending on what other ingredients are included in the formula, water-based products can be used on most skin types. Our Mists and Activating Water Essence have gentle formulas, which means they can be used on dry, oily and combination skin without causing irritation.

3. They’re non-comedogenic. Most water-based products are lightweight so won’t clog your pores or cause breakouts.

When should I apply water-based products?

The general rule of thumb for applying skin care products is to go from thinnest to thickest, so water-based products should be used towards the beginning or your ritual. After cleansing, spritz two-three pumps of Mist onto your face, followed by pressing two-three drops of Activating Water Essence onto your face, neck and décolletage before applying your serum, eye care and moisturiser.

Add high-performing water to your skin care ritual with Activating Water Essence+ and find out more with our guide to face essences.